Product Positioning Strategies
Product positioning strategies are critical tools that can be used to place a particular product in a customer’s mind for perpetuity. This is mainly done by creating
While preparing a brand positioning strategy for your product, our team of analysts considers the following factors to create a strategy that differentiates our client’s products from the competitors’ products.
- Evaluating the potential consumers and target audience.
Analysingthe current market situation.
- Evaluating the current/potential competitors in the market.
the potentialcompetitive advantages.
- Identifying Unique Purchasing Propositions.
- Creating a positioning and messaging statement.