New Product Strategies

New product development (NPD) strategies are an important tool that can help to save money, time, and business resources. Our NPD services help our client to organise their research, product planning and enable them to understand the customer’s views and expectations. We also help businesses to:

  • Estimate the target market
  • Correctly price the products
  • Optimally allocate business resources
  • Understand the risks and threat from current/potential competitors.

Our new product strategies services help our clients to develop products that meet customer’s expectations. At BizImpact we help our clients by planning for a product strategy to all stages of product lifecycle starting from market entry, through to expansion and maturity, and withdrawal support. Our services enable our clients to find answers to key questions such as:

  • What is the target market for the proposed product?
  • What are the needs of that target market?
  • What are the drawbacks of similar products that are currently in the market?
  • Will the proposed product fit into the current market?
  • What makes the proposed product unique from its competition?