Macro and Micro Analysis

Businesses can be influenced by external factors. There are two kinds of external factors that can impact an organization – micro and macro factors. Even though these factors are beyond the control of an organization, our detailed macro and micro analysis of the environment in which the organization is operating can help businesses to adapt to its environment when they are creating a strategic marketing strategy.

 Our thorough analysis helps businesses to have a comprehensive understanding of how micro factors such as customer behaviour, resellers, supplier, general public, and competitors as well as macro factors such as demographic forces, political and legal forces, social and cultural forces, technological factors, natural forces, and economic factors can influence the organization’s financial well-being.